Ultherapy is a non-invasive FDA-cleared treatment for naturally boosting collagen production to improve laxity, deep and fine wrinkles. It is an ultrasound treatment for someone who is just not yet ready for a surgical facelift. Ultherapy is an excellent alternate to a surgical facelift as it is safer, with no downtime, non-invasive, relatively inexpensive as compared to a surgical facelift and has almost same life as a surgical facelift of about 4 years. Case selection is crucial and it can be a comfortable treatment when pain is managed correctly. Christy Brinkley is the new face and spokeswoman of Ultherapy.